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Case study: How to continue teaching photography during the corona crisis

Let’s start from the beginning Galitz is the oldest photography school in Israel with four branches, over 45 instructors and a wide range of great courses that begin every week. At least that’s how it was before coronavirus cases exploded around the globe in March 2020. COVID-19 has changed all the rules of the game …

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Getting it right: How to manage a team that’s working from home

March 2020 – it’s a new reality. True, the art of managing a team that isn’t sitting together in one office isn’t exactly new – in fact, things have been headed in this digital direction for several years already. Many companies let their employees work from home at least part time, intercontinental meetings take place …

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Development and flexibility vs. losing your identity: Where is the line?

Competition and the desire to adjust to the demands of the market sometimes cause us to lose our uniqueness (sound familiar?). The result is a scattered brand, which in many cases causes damage to your reputation. The solution? Well, keep reading. According to one familiar perspective, if everyone got to do what they loved, the …

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Strategy vs. tactics: Why most businesses mix them up and make mistakes

What’s the difference between strategy and tactics, and why is it important to differentiate the two? This is an issue we all struggle with, and often costs us a lot. One of the words we all hear (and say) with increasing frequency is “strategy.” It often comes as part of a multi-word phrase like “marketing …

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7 efficient ways to do your own marketing that won’t cost you a dime

How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is expressed in the day-to-day activities of the business? Here’s a live example: The branding process is without a doubt one of the most exciting things we get to be a …

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In-depth branding: How we turned an idea into a living (and profitable) brand

How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is expressed in the day-to-day activities of the business? Here’s a live example: The branding process is without a doubt one of the most exciting things we get to be a …

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Why small businesses need branding even more than large ones

There’s no business that isn’t familiar with this paradox: when there’s no budget, you do everything by yourself and hope for the best. On the other hand, you have to grow in order to eventually have a budget, and organic growth is heavily influenced by the quality of your branding. It’s not easy, being a …

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The difference between a regular product and one that comes in a package

Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return? There’s a reason. To understand and avoid this situation, we need to look at things from both sides. Have you ever ordered a meal at a restaurant that wasn’t good? …

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The difference between a product and a service: Why pay for something you don’t like?

Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return? There’s a reason. To understand and avoid this situation, we need to look at things from both sides. Have you ever ordered a meal at a restaurant that wasn’t good? …

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Ready to start marketing? Here are 5 things you need to know about yourself

If you want to market your business property without investing in full-on branding, these 5 basic principles are crucial to work through before you get going. We talk a lot about the importance of smart branding and marketing. But both of these efforts require a budget when, in reality, many small businessesmuchh tight budgets are …

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Branding strategy: How to create a precision brand that has a life of its own

Branding strategy is a phrase meant to describe something that’s much more of an experience than a science. However, it still has to be planned meticulously. Have you ever entered a nice pub or a beautiful store and been surprised to find them empty? One of the most common mistakes is to attribute such a …

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Strategic marketing consultation for growing companies: A few words on what we do

What’s the difference between marketing that works for a prolonged period of time and immediate success that you’re always trying to repeat? The key word is planning. Here are a few things we learned after years of providing strategic marketing consultation. Streetwise was established in 2011 and started out helping small businesses with their marketing …

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Customer journey and customer experience: The heart of every marketing process

Everything you need to know about the connection between customer journey and customer experience. What is the customer journey? The relationship a brand creates with a customer is an entire journey of emotions, moments and experiences all wrapped into one that can implant the brand deep in the customer’s heart. The customer journey takes place …

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9 principles for creating an unforgettable customer journey

Want to create the perfect customer journey so that nobody will ever want to go anywhere else? We’ve gathered several important conclusions to consider when planning your customers’ journey. We’re all different. But one of the things we share is our affinity for experiences, thrills and moments that create meaning. Good brands understand this and …

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How we managed to continuously increase our marketing budget

The mindset that a marketing budget shouldn’t be subject to change or influenced by external conditions is one of the factors that can cause a business to stagnate. This is the story of how to responsibly grow your marketing budget on an ongoing basis without setting yourself back in other areas. Even airtight brands and …

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Quit going with the flow: 5 Facebook mistakes that are killing your ad campaigns

There’s an endless amount of information and tips we could give you about using Facebook ads, but most small-scale advertisers seem to struggle with the most basic principles of using the platform effectively. We have 5 simple rules here that you must always follow and can be summed up in one important message: quit going …

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The difference between marketing and sales: How to get the most out of your leads

If you’ve wondered recently what the difference is between marketing and sales, your sales conversations are an excellent place to start. This is how you can squeeze the most out of every lead. Sometimes it seems like the world has become focused on simply making sales based on leads as if there was no longer …

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4 marketing platforms you haven’t been taking advantage of

Even with countless options, most businesses end up using one familiar platform and sticking to it. The result: stagnation. If you’re looking for a change, here are a few places to get started and help you branch out. “You opened a business? Make yourself a Facebook page, first thing.” “Everyone is on Instagram, you have …

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50% of your marketing budget ends up in the trash bin – but do you know which one?

A large portion of your marketing budget is inevitably wasted, especially if you’re a small-to-medium-sized company. How do you recognize and separate out the wasteful elements and figure out where to reinvest to get the most out of what you saved? A famous marketing expert once said, “Half the money I spend on advertising is …

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5 aspects of your business you aren’t paying enough attention to

You could do everything by yourself but sometimes that just isn’t a good idea. Here are 5 areas that you really shouldn’t ignore. Will anyone who’s ever uttered the words, “Why should I pay someone for something I can do myself,” (even if you said it to yourself) please stand up? Sometimes we think that …

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