Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of what’s happened this week in the world of marketing:
Clever campaigns: Step down colonel, the king is in command
Burger King’s marketing team has become notorious for cleverly trolling McDonald’s to sell burgers. But now they have a new target: KFC. That’s right, even the colonel is a subject of the king, as pointed out in a new Burger King ad that shows the King himself dressing up in a white suit and introducing him as KFG, the king of flame grilling.
The ad was made to promote Burger King’s new grilled chicken sandwich (yes, Burger King does chicken… sort of).
Tools of the trade: Feedly
The internet is a big place – sometimes it’s too big. Google is great, but the sheer volume of information out there is making it harder and harder to find reliable information on the specific topics you need to know about. That’s why a lot of people are turning to and following individual trusted sources of information like specific blogs, news sites, social media groups, podcasts, YouTube channels and many more.
Feedly is the perfect tool for organizing all of those sources into one place, helping you consume and share more efficiently from all over the internet. No more zig zagging. This is particularly helpful for industry professionals who need to keep up with developments in their field.
B2B is still P2P
B2B content tends to be a bit technical and dry. While ads for the general public is designed to be as engaging and exciting as possible, businesses want to see more professionalism and more factual substance from your content. But businesses are still made up of people, and people get bored quickly with a lot of the B2B content that’s out there. That’s why even B2B content should be interactive and exciting in its own way. Here are 7 great examples of just that kind of content.