The brand we all know left everyone speechless when it released a series of electric bikes that went against all of the values it once represented. Are we witnessing a marketing marvel or the beginning of a sad sunset for Harley Davidson? Freedom. A wide road across an endless desert somewhere at the ends of …
Has Harley Davidson gone crazy, or are they just geniuses? Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
What you’re forgetting to include in your marketing budget, a salesman’s biggest mistake and why your best salesman won’t be a paid employee but someone who actually pays you. Pay close attention to the following rules. Marketing is nothing more than a complimentary product. But what’s often accepted as marketing is actually a very specific …
5 basic rules for creating a strong brand so you don’t need to market yourself Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Are the big and strong? Definitely. Do they know something you and I don’t? Hell no. Amazon is simply, but religiously and consistently following very basic principles that build a relationship between a brand and its customers. What can we learn from them? There’s nothing like Amazon, right? But why? Because they’re cheap? Because they …
Amazon: How do they do it and what can we learn from them? Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Facebook confuses even the most experienced of us and makes us fall for the same tricks that we as marketers use. What can we do? We can internalize the following lessons. What do we do on Facebook? In general, we get updates – updates on professional or personal topics from friends, colleagues as well as …
Facebook isn’t always greener on the other side of the fence Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
If the term “marketing funnel” sounds like something complicated that you might have time to learn after you retire, we’ve prepared a complete guide on how to create a basic, simple but efficient funnel. Save your retirement for your grandkids. The concept of a marketing funnel is fairly simple: to take people from the street …
How to build a marketing funnel (and live to tell the tale) Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste …
Not Nice (Image: Depositphotos) If you find yourself continuously giving up or bumping heads with your customers, here are a few points that will help you build a healthy relationship with them – one in which you’ll actually want to hear what they have to say. Is the customer always right? Maybe once-upon-a-time. Today, we’re …
Everyone wants to build a successful startup in the world of high tech and make a big impression, but not everyone makes it. Some even give up on the dream entirely. However, the principles that make such ventures successful are also relevant for small and medium-sized businesses. If you think about it, even huge companies …
3 lessons small business owners can learn from big start ups Read More »
