5 things your video content needs to do for you Video is a necessary part of the marketing efforts of every brand. But there are a few things that the
Development and flexibility vs. losing your identity: Where is the line? Competition and the desire to adjust to the demands of the market sometimes cause us to lose our uniqueness (sound
In-depth branding: How we turned an idea into a living (and profitable) brand How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with
Why small businesses need branding even more than large ones There’s no business that isn’t familiar with this paradox: when there’s no budget, you do everything by yourself and hope
Branding strategy: How to create a precision brand that has a life of its own Branding strategy is a phrase meant to describe something that’s much more of an experience than a science. However, it
Rebranding: Updating the old Branding is a process that sometimes happens all on its own. Part of managing a brand correctly is knowing when
Your branding is not just a logo Have you ever asked yourself why the promotional material that performs the best is often that which shows off your
5 basic rules for creating a strong brand so you don’t need to market yourself What you’re forgetting to include in your marketing budget, a salesman’s biggest mistake and why your best salesman won’t be