Case study: How to continue teaching photography during the corona crisis
Let’s start from the beginning Galitz is the oldest photography school in Israel with four branches, over 45 instructors and a wide range of great
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Getting it right: How to manage a team that’s working from home
March 2020 – it’s a new reality. True, the art of managing a team that isn’t sitting together in one office isn’t exactly new –
5 sales principles for startups to follow
A good product won’t turn you into a marketing success, but neither will aggressive sales tactics. Here’s what you need to know in order to
5 things your video content needs to do for you
Video is a necessary part of the marketing efforts of every brand. But there are a few things that the videos you produce need to
From hero to zero: Marketing trends that won’t be with us much longer
The digital revolution has refocused exposure from small groups of powerful individuals and organizations to the masses, giving everyone with a keyboard and internet connection
Development and flexibility vs. losing your identity: Where is the line?
Competition and the desire to adjust to the demands of the market sometimes cause us to lose our uniqueness (sound familiar?). The result is a
Strategy vs. tactics: Why most businesses mix them up and make mistakes
What’s the difference between strategy and tactics, and why is it important to differentiate the two? This is an issue we all struggle with, and
7 efficient ways to do your own marketing that won’t cost you a dime
How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is
In-depth branding: How we turned an idea into a living (and profitable) brand
How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is
Why small businesses need branding even more than large ones
There’s no business that isn’t familiar with this paradox: when there’s no budget, you do everything by yourself and hope for the best. On the
How to become a sales monolith – without tearing your company apart
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
The difference between a regular product and one that comes in a package
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
The difference between a product and a service: Why pay for something you don’t like?
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
Ready to start marketing? Here are 5 things you need to know about yourself
If you want to market your business property without investing in full-on branding, these 5 basic principles are crucial to work through before you get
Branding strategy: How to create a precision brand that has a life of its own
Branding strategy is a phrase meant to describe something that’s much more of an experience than a science. However, it still has to be planned
Strategic marketing consultation for growing companies: A few words on what we do
What’s the difference between marketing that works for a prolonged period of time and immediate success that you’re always trying to repeat? The key word
Customer journey and customer experience: The heart of every marketing process
Everything you need to know about the connection between customer journey and customer experience. What is the customer journey? The relationship a brand creates with
Rebranding: Updating the old
Branding is a process that sometimes happens all on its own. Part of managing a brand correctly is knowing when to stop and rethink your
How to make sales – without actually selling
If you think you’re no good at sales, put aside everything you know about it for a moment and realize that you’re mistaken. How do
#GOSSIPING 14.05.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
#GOSSIPING 05.05.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
9 principles for creating an unforgettable customer journey
Want to create the perfect customer journey so that nobody will ever want to go anywhere else? We’ve gathered several important conclusions to consider when
#GOSSIPING 29.04.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
#GOSSIPING 21.04.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
How we managed to continuously increase our marketing budget
The mindset that a marketing budget shouldn’t be subject to change or influenced by external conditions is one of the factors that can cause a
#GOSSIPING 08.04.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
#GOSSIPING 01.04.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
Quit going with the flow: 5 Facebook mistakes that are killing your ad campaigns
There’s an endless amount of information and tips we could give you about using Facebook ads, but most small-scale advertisers seem to struggle with the
#GOSSIPING 24.03.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
The difference between marketing and sales: How to get the most out of your leads
If you’ve wondered recently what the difference is between marketing and sales, your sales conversations are an excellent place to start. This is how you
#GOSSIPING 17.03.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
Your branding is not just a logo
Have you ever asked yourself why the promotional material that performs the best is often that which shows off your brand less? There’s a good
#GOSSIPING 10.03.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
4 marketing platforms you haven’t been taking advantage of
Even with countless options, most businesses end up using one familiar platform and sticking to it. The result: stagnation. If you’re looking for a change,
#GOSSIPING 03.03.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
50% of your marketing budget ends up in the trash bin – but do you know which one?
A large portion of your marketing budget is inevitably wasted, especially if you’re a small-to-medium-sized company. How do you recognize and separate out the wasteful
#GOSSIPING 24.02.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
All the reasons to hire an external marketing team
What is an external marketing department and why is it the best thing that can happen to your business? Full disclosure: Yes, we are an
#GOSSIPING 17.02.2019
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how
5 aspects of your business you aren’t paying enough attention to
You could do everything by yourself but sometimes that just isn’t a good idea. Here are 5 areas that you really shouldn’t ignore. Will anyone