Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of what’s happened this week in the world of marketing:

Clever campaigns: Not-so-foolish April Fools’

There were too many great campaigns that took advantage of April Fools’ Day for us to choose just one. So, we’ll just leave you with this list of brilliantly clever attempts at connecting with consumers through a little veiled humor, from Durex’s introduction of a “fish skin condom with mala hot pot flavor” to Honda’s “polite horn”.

Tools of the trade: Pintrest

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. With 200 million monthly users, Pinterest is one of the best marketing tools you can ask for! The platform is unique for the way it focuses on photo and video media. As opposed to Instagram, which loosely connects posts through a web of followers and hashtags, Pintrest makes sharing with a wider audience a bit easier with the use of boards.

That means that if you have a message, you can definitely get it out through Pintrest, and you should!

PUNCTUAL POSTING

When it comes to social media, people spend a lot of time trying to figure out what to post, with what kind of attachments and how to word everything. Essentially, they focus on the content. Great, but do you know when to post it? Every social platform and target audience has peak hours when viewers are most likely to see what you post and engage with it (if a viewer is busy, he/she may see your post but fail to interact with it).

These kinds of intricacies are important to get right for social media marketing, so here’s a rundown of what you need to know to make a decision on when to post on Instagram, Facebook, Twitter, LinkedIn and Pintrest.