5 sales principles for startups to follow
A good product won’t turn you into a marketing success, but neither will aggressive sales tactics. Here’s what you need to know in order to
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Development and flexibility vs. losing your identity: Where is the line?
Competition and the desire to adjust to the demands of the market sometimes cause us to lose our uniqueness (sound familiar?). The result is a
Strategy vs. tactics: Why most businesses mix them up and make mistakes
What’s the difference between strategy and tactics, and why is it important to differentiate the two? This is an issue we all struggle with, and
7 efficient ways to do your own marketing that won’t cost you a dime
How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is
In-depth branding: How we turned an idea into a living (and profitable) brand
How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is
Why small businesses need branding even more than large ones
There’s no business that isn’t familiar with this paradox: when there’s no budget, you do everything by yourself and hope for the best. On the
How to become a sales monolith – without tearing your company apart
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
The difference between a regular product and one that comes in a package
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
The difference between a product and a service: Why pay for something you don’t like?
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return?
Ready to start marketing? Here are 5 things you need to know about yourself
If you want to market your business property without investing in full-on branding, these 5 basic principles are crucial to work through before you get