Let’s start from the beginning Galitz is the oldest photography school in Israel with four branches, over 45 instructors and a wide range of great courses that begin every week. At least that’s how it was before coronavirus cases exploded around the globe in March 2020. COVID-19 has changed all the rules of the game …
Case study: How to continue teaching photography during the corona crisis Read More »
March 2020 – it’s a new reality. True, the art of managing a team that isn’t sitting together in one office isn’t exactly new – in fact, things have been headed in this digital direction for several years already. Many companies let their employees work from home at least part time, intercontinental meetings take place …
Getting it right: How to manage a team that’s working from home Read More »
A good product won’t turn you into a marketing success, but neither will aggressive sales tactics. Here’s what you need to know in order to understand how to sell your product correctly and take your startup as far as possible. In the case of startups, knowing how to develop the best product possible and how …
Video is a necessary part of the marketing efforts of every brand. But there are a few things that the videos you produce need to accomplish. Otherwise they won’t be anything but something pleasant to watch before moving on. طريقة لعبة بينجو Let’s start with the bottom line: video transcends all other kinds of content …
Competition and the desire to adjust to the demands of the market sometimes cause us to lose our uniqueness (sound familiar?). The result is a scattered brand, which in many cases causes damage to your reputation. The solution? Well, keep reading. According to one familiar perspective, if everyone got to do what they loved, the …
Development and flexibility vs. losing your identity: Where is the line? Read More »
What’s the difference between strategy and tactics, and why is it important to differentiate the two? This is an issue we all struggle with, and often costs us a lot. One of the words we all hear (and say) with increasing frequency is “strategy.” It often comes as part of a multi-word phrase like “marketing …
Strategy vs. tactics: Why most businesses mix them up and make mistakes Read More »
We’ve gathered together a list of creative ways to solve the “chicken or the egg” conundrum faced by every business at the start of its journey: what comes first, the customers or the marketing budget to reach them? On one hand, the first lesson we all learn in the business world is that money begets …
7 efficient ways to do your own marketing that won’t cost you a dime Read More »
How do you pull together a new brand from scratch in a way that creates a broad, well-rounded brand with a clear identity that is expressed in the day-to-day activities of the business? Here’s a live example: The branding process is without a doubt one of the most exciting things we get to be a …
In-depth branding: How we turned an idea into a living (and profitable) brand Read More »
There’s no business that isn’t familiar with this paradox: when there’s no budget, you do everything by yourself and hope for the best. On the other hand, you have to grow in order to eventually have a budget, and organic growth is heavily influenced by the quality of your branding. It’s not easy, being a …
Why small businesses need branding even more than large ones Read More »
There is an endless number of sales tactics and techniques that make money fast. Some will hurt you in the long run in ways that aren’t always easy to recognize in real time. كيفية لعب البوكر But some generate sales that in turn create loyal customers. How to be a perfect salesperson is a …
How to become a sales monolith – without tearing your company apart Read More »
Packaging is meant to be torn apart and thrown in the trash, but that moment when you rip it open is no less important than what you take out of it. For some brands, it’s fair to say that it’s more important than the product you’re left with in your hands. Here’s everything that needs …
The difference between a regular product and one that comes in a package Read More »
Why do some people seem to think they don’t need to pay for your work hours if they aren’t getting a physical product in return? There’s a reason. To understand and avoid this situation, we need to look at things from both sides. Have you ever ordered a meal at a restaurant that wasn’t good? …
The difference between a product and a service: Why pay for something you don’t like? Read More »
If you want to market your business property without investing in full-on branding, these 5 basic principles are crucial to work through before you get going. We talk a lot about the importance of smart branding and marketing. But both of these efforts require a budget when, in reality, many small businessesmuchh tight budgets are …
Ready to start marketing? Here are 5 things you need to know about yourself Read More »
Branding strategy is a phrase meant to describe something that’s much more of an experience than a science. However, it still has to be planned meticulously. Have you ever entered a nice pub or a beautiful store and been surprised to find them empty? One of the most common mistakes is to attribute such a …
Branding strategy: How to create a precision brand that has a life of its own Read More »
What’s the difference between marketing that works for a prolonged period of time and immediate success that you’re always trying to repeat? The key word is planning. Here are a few things we learned after years of providing strategic marketing consultation. Streetwise was established in 2011 and started out helping small businesses with their marketing …
Strategic marketing consultation for growing companies: A few words on what we do Read More »
Everything you need to know about the connection between customer journey and customer experience. What is the customer journey? The relationship a brand creates with a customer is an entire journey of emotions, moments and experiences all wrapped into one that can implant the brand deep in the customer’s heart. The customer journey takes place …
Customer journey and customer experience: The heart of every marketing process Read More »
Branding is a process that sometimes happens all on its own. Part of managing a brand correctly is knowing when to stop and rethink your direction or, in short, to rebrand. It’s not always clear how a new brand will look when you’re just getting started. In many cases, even without a concentrated branding effort, …
If you think you’re no good at sales, put aside everything you know about it for a moment and realize that you’re mistaken. How do you make sales as efficiently as possible; what’s the difference between a brand that sells and a brand that’s sold; and what’s one of the most common mistakes made by …
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Want to create the perfect customer journey so that nobody will ever want to go anywhere else? We’ve gathered several important conclusions to consider when planning your customers’ journey. We’re all different. But one of the things we share is our affinity for experiences, thrills and moments that create meaning. Good brands understand this and …
9 principles for creating an unforgettable customer journey Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
The mindset that a marketing budget shouldn’t be subject to change or influenced by external conditions is one of the factors that can cause a business to stagnate. This is the story of how to responsibly grow your marketing budget on an ongoing basis without setting yourself back in other areas. لعبة بلاك جاك مجانية …
How we managed to continuously increase our marketing budget Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
There’s an endless amount of information and tips we could give you about using Facebook ads, but most small-scale advertisers seem to struggle with the most basic principles of using the platform effectively. We have 5 simple rules here that you must always follow and can be summed up in one important message: quit going …
Quit going with the flow: 5 Facebook mistakes that are killing your ad campaigns Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
If you’ve wondered recently what the difference is between marketing and sales, your sales conversations are an excellent place to start. This is how you can squeeze the most out of every lead. Sometimes it seems like the world has become focused on simply making sales based on leads as if there was no longer …
The difference between marketing and sales: How to get the most out of your leads Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Have you ever asked yourself why the promotional material that performs the best is often that which shows off your brand less? There’s a good reason. Too many people are missing the true meaning of the branding process. You may think all you need is a logo, but a logo is nothing without a strong …
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
Even with countless options, most businesses end up using one familiar platform and sticking to it. The result: stagnation. If you’re looking for a change, here are a few places to get started and help you branch out. “You opened a business? Make yourself a Facebook page, first thing.” “Everyone is on Instagram, you have …
4 marketing platforms you haven’t been taking advantage of Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. مال مجاني We’d like to continue that tradition in our area of expertise, so here’s just a …
A large portion of your marketing budget is inevitably wasted, especially if you’re a small-to-medium-sized company. How do you recognize and separate out the wasteful elements and figure out where to reinvest to get the most out of what you saved? (DepositPhotos) A famous marketing expert once said, “Half the money I spend on advertising …
50% of your marketing budget ends up in the trash bin – but do you know which one? Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
What is an external marketing department and why is it the best thing that can happen to your business? Full disclosure: Yes, we are an external marketing team. It’s what we do and we do it well, so get ready to read the most important marketing content you’ll ever read. We are living at a …
All the reasons to hire an external marketing team Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of …
You could do everything by yourself but sometimes that just isn’t a good idea. Here are 5 areas that you really shouldn’t ignore. Will anyone who’s ever uttered the words, “Why should I pay someone for something I can do myself,” (even if you said it to yourself) please stand up? Sometimes we think that …
5 aspects of your business you aren’t paying enough attention to Read More »
Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. ربح المال من لعب الالعاب We’d like to continue that tradition in our area of expertise, so …
