Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of what’s happened this week in the world of marketing:

Clever campaigns: Gold at the end of Bud Light’s rainbow

Bud Light is cleverly bringing itself positive attention ahead of pride month by producing a unique set of rainbow bottles to be sold in restaurants and bars. For every case spent between May 27 to June 30, But Light says it will donate $1 to GLAAD, up to $150,000.

This initiative not only makes Bud Light more visible and smartly targets a relevant audience, but it also creates a meaningful persona for the company so that everyone in the world can clearly see Bud Light’s values, making the brand more personal and relatable.

Unskippable ads

Ad money is a significant source of income for any online content creators, especially on a platform like YouTube. In fact, everyone is so inundated with targeted ads that most are ignored as viewers reach straight for the skip button. So, how do you make unskippable ads – ads that will keep viewers away from the skip button for 10-15 seconds?