Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of what’s happened this week in the world of marketing:

Clever campaigns: Fancy a different elevator ride?

A large part of good marketing is doing something new that sparks the imagination. Havas’ new gimmick isn’t even open to the public, but the story and photos are enough to generate buzz online and make the brand name reach around the world. They decided to pimp out the elevators for employees at the London offices, making an elevator ride a trip down nostalgia lane or a nightmare for those with a fear of heights.

The elevator remodeled to look like a 70s Disco gets employees dancing on their way to and from work while another designed to look like you’re falling down a long elevator shaft (!) certainly gives a better rush of energy than a morning cup of coffee. This experiment in the impact of design and reaction to the unexpected has circled the globe online. Very clever.

Tools of the trade: Canva

Not everyone is a graphic artist, and not everyone needs one! If all you want to do is create a few engaging images for social media and a professional way to make your content stand out and catch the eye, Canva is for you. Canva is a tool loaded with easy-to-use features and functions that you can use to create a variety of engaging content that gets shared.

Tomorrow’s analytics

We always need to freshen up our ideas every once-in-a-while. This helps us stay on top of our game and see new opportunities. Expand your mind enough in this way and you gain what we call experience and wisdom. With that in mind, here are 3 new ways to approach how you work with analytics in 2019.