Did you know that many scientists believe it was the art of social gossip that first set us apart from the other animals? That’s how we formed intimate groups and learned more about the important things in life. We’d like to continue that tradition in our area of expertise, so here’s just a taste of what’s happened this week in the world of marketing:
Clever campaigns: A nickname you can’t refuse
Opportunism can be a whole lot of fun, as evidenced by HBO’s clever idea to give Soprano-style nicknames to any Twitter account that requested one. This smart gamification of social media marked the 20th anniversary of the popular TV show and tapped into its massive audience of fans.
But it wasn’t just HBO being smart and opportunistic. Dozens and dozens of brands, celebrities and other public figures got in on the action by asking for their own nicknames. Thanks to the clever replies from HBO, this Twitter thread turned into a treasure trove of positive attention for everyone involved and put a smile on all our faces. Reading through them is an offer none of us can refuse.
Tools of the trade: Facebook analytics
Sure, Google analytics is great for tracking the performance of your website, and you can even make some inferences about your social media efforts based on this data, but most of us need a more specific tool to see how we’re doing on Facebook. Facebook Analytics allows you to understand and optimize your complete customer journey across mobile, web, bots, offline and more. Facebook Analytics is available in a number of Facebook products or you can implement it into your mobile app or website.
Ready to change the world?
Many businesses can sustain themselves on driving for profit alone, but true success comes when you have a positive impact in the world. Not only do you naturally bring in more customers, but your work becomes more meaningful than a quick buck. Unfortunately, recent surveys suggest that just 20% of businesses have this important factor. Here are 4 ways to have a greater impact.